Privacy Policy

Sterling Hampton — Data Protection Standards | Last Updated: September 2026

Sterling Hampton (www.sterlinghampton.com), commercially owned and operated by FF COMMERCE LTD ("we", "us", "our"), operates this store and website, including all related information, content, features, tools, products, and services (collectively, the "Services"). Sterling Hampton is powered by Shopify, which provides the technical e-commerce platform enabling us to deliver the Services to you.

This Privacy Policy describes how we collect, use, process, and disclose your personal information when you visit, use, make a purchase, or otherwise communicate with us. For the purpose of applicable data protection legislation—including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018—FF COMMERCE LTD is the data controller of your personal information.

1. Personal Information We Collect or Process

"Personal information" refers to data that identifies or can reasonably be linked to an individual. It does not include anonymous or de-identified data. We collect or process the following categories of personal information depending on how you interact with our Services:

2. Personal Information Sources

• Directly from you: When creating an account, making a purchase, subscribing, or contacting customer support.
• Automatically through the Services: Via cookies, pixels, and automated browser interactions.
• From service providers: Shopify, payment gateways, analytics providers, and logistics partners.
• From business & marketing partners: External digital marketing networks and ad partners.

3. How We Use Your Personal Information

• Provide, Tailor, and Improve Services: Fulfill orders, process payments, coordinate shipping, manage accounts, enable product reviews, and personalize your shopping experience.
• Marketing and Advertising: Send promotional communications via email, SMS, or postal mail, and display targeted online ads based on cart activity or browsing history.
• Security and Fraud Prevention: Authenticate accounts, process secure payments, monitor malicious activity, and protect site integrity.
• Communicating with You: Deliver responsive customer support and keep you informed regarding dispatch or policy updates.
• Legal Compliance: Enforce terms, respond to law enforcement requests, and fulfill tax or accounting obligations.

4. Disclosures & Relationship with Shopify

We may disclose personal data to third parties for valid business operations, including service providers (IT management, payment processors, cloud storage, logistics), corporate affiliates within FF COMMERCE LTD, and advertising partners.

Shopify Infrastructure: Our platform is hosted on Shopify Inc. Shopify processes data to support core operations and enhanced merchant tools. You can review the Shopify Consumer Privacy Policy or exercise rights through the Shopify Privacy Portal.

5. Security, Retention & International Transfers

While no system is 100% impenetrable, we deploy technical, administrative, and physical safeguards designed to secure your information. Retention periods are determined by legal requirements, dispute resolution needs, and contractual fulfillment.

International Data Transfers: Personal information may be stored or processed outside the UK. When transferring data internationally, we utilize recognized mechanisms, including the UK International Data Transfer Agreement (IDTA) and adequacy decisions, to ensure continuous data protection.

6. Your UK Statutory Rights & Complaints

Under the UK GDPR and the Data Protection Act 2018, UK residents hold specific statutory rights:

• Right to Access / Know: Request details or a copy of the personal data we hold.
• Right to Erasure (Delete): Request deletion of data, subject to legal retention exceptions.
• Right to Correct: Request correction of inaccurate or incomplete personal records.
• Right to Data Portability: Obtain your data in a structured, portable format.
• Right to Object / Restrict: Request restrictions on processing or object to direct marketing.
• Withdrawal of Consent: Withdraw marketing consent at any time.

To exercise any right, contact us at info@sterlinghampton.com. If you have unresolved privacy concerns, you also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

Data Controller Profile & Contact